{"id":717,"date":"2011-12-27T17:35:50","date_gmt":"2011-12-27T17:35:50","guid":{"rendered":"http:\/\/www.nnyagdev.org\/?page_id=717"},"modified":"2016-11-01T23:52:53","modified_gmt":"2016-11-01T23:52:53","slug":"livestock-marketing-toolkit","status":"publish","type":"page","link":"https:\/\/nnyagdev.org\/index.php\/livestock\/research\/livestock-marketing-toolkit\/","title":{"rendered":"Livestock Marketing Toolkit"},"content":{"rendered":"

Northern New York Agricultural Development Program Livestock Marketing Project 2006
\nSee bottom of page for updated resource links, 2016<\/strong><\/p>\n

Project Leader:\u00a0<\/strong><\/span><\/strong>Bernadette Logozar, CCE Franklin County, 518-483-7403<\/p>\n

\n

How about some locally-raised beef, pork or lamb for dinner tonight?<\/p>\n

With funding from the Northern New York Agricultural Development Program (NNYADP) and the New York Farm Viability Institute, Inc., Bernadette Logozar of Cornell Cooperative Extension of Franklin County has assembled a marketing toolkit to help livestock farmers sell their products and capitalize on the increasing numbers of people looking to connect to local farms and local food sources.<\/p>\n

\"\"<\/a><\/p>\n

The kit debuted at November 2006 meetings with speakers from the NY Beef Industry Council and the New York State Department of Agriculture and Markets in Lowville and Saranac Lake.<\/p>\n

Logozar (at left) a rural and economic development specialist, says potential income streams for livestock producers include direct-to-consumer marketing, freezer trade, live sale, central pooling for auction sales, contracting with meatpackers.<\/p>\n

The NNYADP project\u2019s current emphasis is on beef, pork, and lamb.<\/p>\n

\u201cLivestock producers can expand their market potential by learning about the income options and resources available to them \u2013 often at little to no cost, and by choosing the best fit for their farm business,\u201d says Logozar. \u201cThe biggest learning curve is with product marketing.\u201d<\/p>\n

The new livestock marketing toolkit includes best management practices profiles, promotion materials, and a 17-page checklist that covers production costs, processing, pricing, food safety, advertising, PR, industry associations and where to find resources.<\/p>\n

Logozar, a native of Alberta, Canada, adapted materials from Alberta livestock producers for use in New York. One of the suggested resource books includes a section titled \u201cMake $10 mistakes not $1,000 ones.\u201d<\/p>\n

Logozar says producers often begin by selling to neighbors and friends. Among the tools she has gathered to help the farmers communicate with consumers are quick and easy recipes; nutrition facts; tips for how to cook grass-fed meats for best quality and flavor; Mediterranean and other regional-style recipes; and recommendations for pairing meats with wine, cheeses, and desserts.<\/p>\n

For customers who want to deal directly with the meat processors, farmers can provide charts that illustrate and estimate the types and quantity of roasts, rounds and rib eyes one can expect from, for example, a 1,500-lb steer.<\/p>\n

Although the current focus is on beef, pork, and lamb production, Logozar allows that interest may drive the project to include goats, poultry and other livestock; value-added on-farm processing; and fiber and hide processing.<\/p>\n

Updated Livestock Marketing Toolkit Resources, 2016
\nAmerican Lamb Board<\/strong><\/p>\n

ATTRA: free and low-cost publications on livestock marketing<\/a><\/p>\n<\/div>\n

Building Your Brand by Nancy Giddens<\/a><\/p>\n

\n

Consumer Messages for Grass-Based Foods: Exploring What Works: Jim Ennis, Gary Huber<\/a><\/p>\n

Cornell Beef Cattle Management Blog<\/a>
\nCornell Sheep and Goat Marketing
\n<\/a>Cornell Small Farms Program: Marketing Resources<\/a><\/p>\n

New York Beef Industry Council<\/a><\/p>\n

Business Planning
\nStep One: Define Your Goals: Personal and Family Considerations<\/a>
\nStep Two: Consider Your Options: An Inventory of Possibilities<\/a>
\nStep Three: Identify Your Market: Right Buyer, Right Price<\/a>
\nStep Four: Assess Your Resources: Examining Production Requirements<\/a>
\nStep Five: Review Your Finances: Making the Money Work<\/a>
\nStep Six: Analyze Your Profitability: Managing Your Growth<\/a>
\nStep Seven: Launch Your Business: Time for Action<\/a>
\nStep Eight: Build Your Network: Reaching Our for Support and Advice<\/a><\/p>\n

Empire State Meat Goat Producers Association<\/a><\/p>\n

Farm Direct Marketing for Rural Producers<\/a><\/p>\n

Farmers Market Federation of New York<\/a><\/p>\n

Livestock Marketing Information Center<\/a><\/p>\n

National Food Processors Association<\/a><\/p>\n

New York State Dept. of Agriculture and Markets Food Safety
\n<\/a>New York State Dept. of Agriculture and Markets\u00a0Sanitary Regulations for Direct Marketing<\/a><\/p>\n

Northeast Center for Food Entrepreneurship<\/a><\/p>\n

NY Feeder Calf Pool Marketing Program
\n<\/a>
\nOperating a Profitable Small Farm by Terry E. Poole<\/a><\/p>\n

Positioning Your Product in Today’s Supply Chain: Brian M. Henehan, Cornell University<\/a><\/p>\n

Risk Management: USDA RMA<\/a><\/p>\n

Smart Marketing Newsletter: Cornell Dyson School of Applied Economics and Management<\/a><\/p>\n

USDA Food Safety
\n<\/a>USDA Livestock, Poultry and Grain<\/a>
\nUSDA Meat Grading<\/a><\/p>\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Northern New York Agricultural Development Program Livestock Marketing Project 2006 See bottom of page for updated resource links, 2016 Project Leader:\u00a0Bernadette Logozar, CCE Franklin County, 518-483-7403 How about some locally-raised beef, pork or lamb for dinner tonight? With funding from the Northern New York Agricultural Development Program (NNYADP) and the New York Farm Viability Institute, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":88,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-717","1":"page","2":"type-page","3":"status-publish","5":"entry"},"_links":{"self":[{"href":"https:\/\/nnyagdev.org\/index.php\/wp-json\/wp\/v2\/pages\/717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nnyagdev.org\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nnyagdev.org\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nnyagdev.org\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/nnyagdev.org\/index.php\/wp-json\/wp\/v2\/comments?post=717"}],"version-history":[{"count":7,"href":"https:\/\/nnyagdev.org\/index.php\/wp-json\/wp\/v2\/pages\/717\/revisions"}],"predecessor-version":[{"id":5515,"href":"https:\/\/nnyagdev.org\/index.php\/wp-json\/wp\/v2\/pages\/717\/revisions\/5515"}],"up":[{"embeddable":true,"href":"https:\/\/nnyagdev.org\/index.php\/wp-json\/wp\/v2\/pages\/88"}],"wp:attachment":[{"href":"https:\/\/nnyagdev.org\/index.php\/wp-json\/wp\/v2\/media?parent=717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}